Sporting events have long been powerful avenues for brand engagement. While rules in the arena remain the same, digital platforms are reshaping consumer engagement and outreach for brands.
Paris 2024 Olympics stand as one of the biggest global multi-sporting events, especially as it brings back the crowd after the pandemic. Paris’s significance as a centre of commerce and culture also positions 2024 Olympics as a more luxurious opportunity for brands. However, the event stands in a unique light given a period marked by accelerated digital adoption by businesses and consumers.
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