"Even though the internet penetration rate in Romania is still among the lowest in the region, there is a visible growing trend of specialized foreign investments into the Romanian online market. The level of investments remains rather low compared to more matur markets. Advertising money is playing a diminishing role in business plans as businesses are focusing on revenues gathered directly from the end user. In the past 12 months the advertising investments in Romania grew mainly thanks to big online players who are focusing more on traffic generation and conversion and less on branding effect. However, traditional advertisers have refined their online communication with more advanced formats that deliver better impact for branding" says Victor Avram, Country Manager Gemius Romania and Moldova.
For complete information, please see the Romanian version of the article, here, or download the full report.
