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Online reviews, more and more important in the decision to buy appliances

Online reviews, more and more important in the decision to buy appliances

Results of the GfK FutureBuy study on the influence of technology on purchasing behavior

The GfK FutureBuy 2018 study, conducted in 35 countries, analyzed how digital has changed people's attitudes and behaviors towards online and offline shopping, by product categories and by age / generation categories.

For more information, please see the Romanian version of the article, here.

 

 

Authors

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GFK ROMANIA-INSTITUT DE CERCETARE DE PIATA SRL