In 2005, Procter & Gamble observed that shoppers make up their minds about a product in the time it takes to read these words.
Then came the Zero Moment of Truth, the shopper shift towards researching products before ever reaching the shelf. Today, the journey is evolving once again.
AI is becoming retail’s new front door, transforming how consumers discover, evaluate and choose products. Now, retailers and brands face a critical question: can AI move beyond discovery and start rewiring the rest of the shopper journey?
Watch as Euromonitor’s Global Lead of Retail Insights, Michelle Evans, combines global benchmarks with..........
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