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How much does corporate social responsibility matter for Romanian consumers?

How much does corporate social responsibility matter for Romanian consumers?

The study provides relevant information on how each of the 3 generations perceives the concept of CSR

How well known is the term CSR (corporate social responsibility) among Romanian consumers? Do they value socially responsible companies more or do they not take this into account when choosing a product or service? The new study "BOLD by Lowe Group", carried out by Golin and iSense Solutions, aims to discover how important it is for the Romanian consumer as the brand he buys or the company with which he interacts to undertake social responsibility activities.

 

For more information, please see the Romanian version of the article, here.

 

Authors

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ISENSE SOLUTIONS SRL