For decades, the online shopping journey followed a consistent pattern. Shoppers would search, browse and compare products, which would eventually lead to selected ones being added to the cart and purchased. While online retail continued to expand rapidly, the mechanics of product discovery remained unchanged.
In a recent webinar, Euromonitor and Semrush examined the ways AI‑led discovery is fundamentally reshaping how consumers find, evaluate and choose products. This new digital interface is transforming product discovery from a keyword‑driven process to one that is conversational. This change in how discovery happens brings direct implications for brand growth, visibility and competitive advantage.
The funnel is structurally evolving
Previous waves of digital transformation.............
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