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The personal brand is a promise of value. It is the trademark of our individual values that differentiates and shapes us.
Why should we build our personal brand? Because it is our right to define ourselves as individuals. In societies where cultural models privilege the individual, and then the community, the personal brand derives from the freedom of opinion and expression. When you have the freedom to express who you are and what is important for you, you actually express your values.
For more information, please see the Romanian version of the article, here.
