Today, DENT ESTET launches its first book in the 15-year history of DENT ESTET 4 KIDS, "A Story about Teeth and Superhero Saviors", as part of their 25th-anniversary celebrations. Written by Georgeta Brad, this book signifies a new chapter in DENT ESTET's mission to promote dental education and prevention. The characters Captain HaHa, Miss Ray X, Obturis, Orto Denta, Queen Zirconia, and Sealio will come to life during Bianca Brad's reading at the DENT ESTET 4 KIDS 1 clinic in Bucharest.
"Created with great love by the mother of talented actress Bianca Brad, this book symbolizes our dedication to educating children and parents about dental health. Through captivating stories featuring characters created for our patients, this book turns dental visits into magical and educational adventures, helping to reduce anxiety and foster a positive attitude towards oral health. This is a new step for DENT ESTET 4 KIDS to help children understand the importance of oral hygiene from a young age, ensuring they enjoy healthy teeth for life. It is an emotional moment for the DENT ESTET community and for me, especially since my son, Carol, turns 18 today, June 20, and chose to celebrate his birthday with us. He was the clinic's first patient and the reason we brought the concept of pediatric dentistry to Romania. Sixteen years ago, I realized there were no dentists specialized in children's dental treatments, addressing their specific needs, and decided to focus on this segment. For us, every healthy smile we create is a victory, and this book is a gift for all who believe in the power of education and prevention." - Dr. Oana Taban, CEO DENT ESTET.
Who Are the DENT ESTET 4 KIDS Superhero Saviors?
The characters Captain HaHa, Miss Ray X, Obturis, Orto Denta, Queen Zirconia, and Sealio are heroes created by DENT ESTET 4 KIDS to promote oral care for children in Romania. Each symbolizes different dental procedures and treatments. Through these storybook characters, who accompany them during dental visits, children learn about dental care in an engaging and accessible way.
The six superheroes were created as part of the strategy developed by DENT ESTET 4 KIDS and DENT ESTET 4 TEENS clinics, which have treated over 73,000 patients to date. This strategy promotes the benefits of education and prevention through educational programs, collaborations with charitable organizations and various educational institutions, as well as awareness campaigns.
"Health and access to excellent services for all children have always been priorities for Save the Children Romania. A healthy child will develop to their full potential and enjoy every game and interaction with others. That is why our collaboration with DENT ESTET is valuable to us, ensuring that even vulnerable children receive quality dental services" - Gabriela Alexandrescu, Executive President of Save the Children Romania.
The book "A Story about Teeth and Superhero Saviors" aims to be a valuable tool for parents in educating their children about dental care, both at the dentist and at home. The launch event will be streamed live on desprecopii.ro, one of Romania's largest and most influential online communities dedicated to parents and future parents.
Since its inception, DENT ESTET and DENT ESTET 4 KIDS have aimed to be promoters of oral education in Romania, with Dr. Oana Taban and her medical team taking on the role of educating children and especially parents about the importance of oral hygiene, regular dental visits, and adhering to long-term treatment plans to achieve desired results.
Programs like "Visiting the Tooth Fairy" and "Growing Healthy Smiles," as well as partnerships with "Save the Children Romania," "We Grow Big," and the "Magic Association," are some of DENT ESTET's initiatives focused on community outreach, medical education, and oral health.
"Through MagicHelp – The Solidarity Network, a project creating Romania's first app connecting families with seriously ill children to the community, DENT ESTET has been providing healthy, beautiful smiles for three years. In the DE 4 KIDS clinics, these children receive free or significantly discounted dental services and advanced technology. The DENT ESTET 4 KIDS dentists have supported them and built their confidence to visit the dentist without fear, but with joy. They are wonderful people: gentle and patient – qualities essential for children with cancer diagnoses or special needs. We have magical partners in DENT ESTET, and we thank them for that!" – Magic Association.
Additionally, DENT ESTET clinics have periodically invested in consumer research to analyze oral health related behaviours of Romania's population.
About DENT ESTET
Founded in 1999, DENT ESTET is currently the market leader in dental services in Romania. Over 25 years, it has developed a community of over 600 members, including 185 doctors working exclusively within DENT ESTET clinics. The group now operates 18 multidisciplinary dental clinics in Bucharest, Timișoara, Sibiu, Brașov, Ploiești, Cluj-Napoca, Oradea, Craiova, and Arad, catering to all age groups. DENT ESTET has introduced major innovations in the Romanian market, including DENT ESTET 4 KIDS (2008) and DENT ESTET 4 TEENS (2012), the first dental clinics in Romania and Eastern Europe dedicated exclusively to children and teenagers. Since 2008, DENT ESTET 4 KIDS clinics have grown exponentially, and today there are six clinics dedicated exclusively to children and five Kids departments within adult clinics.
DENT ESTET clinics align with international dentistry standards, receiving accreditations from numerous global institutions such as the International Team for Implantology, Digital Dentistry Society, Leading Implant Centers, The European Federation of Periodontology, World Federation of Orthodontists, and the American Academy of Cosmetic Dentistry. They were the first in Romania to implement the Quality Assurance Certificate for the benefit of their patients.
Since 2016, DENT ESTET has been part of the MedLife group, a Romanian company investing in impactful local community projects.
