The Coronavirus (COVID-19) pandemic has brought widespread disruption to the sports industry, creating an unprecedented series of challenges for stakeholders globally. Sports properties (i.e. athletes, teams, events and competitions) consist of three core revenue streams; live events or ‘matchday’, sponsorships and broadcasting. These industry foundations have all been greatly impacted, with postponed and cancelled events coupled with reduced marketing budgets for brands ultimately leaving sports in a state of flux.
This paper assesses the key short to....................................................................................................................................
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