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According to an internal study conducted by the travel agency Paralela 45, 80% of the Romanians who buy luxury vacation packages choose to do online research first regarding the agencies’ offers. Moreover, the testimonials or reviews of satisfied tourists have a large impact when it comes to purchasing vacations.
Compared to another study conducted in 2014 by Funsherpa and IPK International at a national level, 62% of tourists do their research in social media before purchasing a vacation, 10% of consumers changed their tourism consultant following the reviews from blogs and social networks, and 52% of consumers changed their vacation plans following the online research.
For more information, please see the Romanian version of the article, here.
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