ArticlesRaiffeisen Bank Romania accelerates progress in sustainability: solid results in 2025
ArticlesRedesigning FMCG Innovation: How Feasibility Is Rewriting Competitive Strategy
InterviewsWITH THE BATTERIES PERMANENTLY CHARGED
InterviewsPUTTING ROMANIAN CORPORATE COMPANIES ON THE INTERNATIONAL BUSINESS SCENE
InterviewsOUR EDGE WILL COME FROM BEING THE MOST DIGITALIZED WHOLESALER IN ROMANIA
InterviewsCOFFEE IS OUR LOVE LANGUAGE
InterviewsBUILDING THE FUTURE OF ENERGY: ENEVO GROUP’S ONE-STOP-SHOP MODEL FOR THE ENERGY TRANSITION
NewsFrom disruption to recovery: Navigating the new travel landscape in the Middle East
According to an internal study conducted by the travel agency Paralela 45, 80% of the Romanians who buy luxury vacation packages choose to do online research first regarding the agencies’ offers. Moreover, the testimonials or reviews of satisfied tourists have a large impact when it comes to purchasing vacations.
Compared to another study conducted in 2014 by Funsherpa and IPK International at a national level, 62% of tourists do their research in social media before purchasing a vacation, 10% of consumers changed their tourism consultant following the reviews from blogs and social networks, and 52% of consumers changed their vacation plans following the online research.
For more information, please see the Romanian version of the article, here.
