Best ways to target the Impulsive Spender
• Convenient and easy-to-use shopping services to facilitate quick purchases
• Tailored and personalised shopping experiences
• Clear promotion of prices and discounts, specifically highlighting value for money and bargains
• Availability of online and offline shopping platforms, creating a seamless omnichannel shopping experience
Impact of Coronavirus (COVID-19) on the Impulsive Spender
The Impulsive Spender highly values experiences and this is unlikely to change due to the impact of COVID-19. Instead, the Impulsive Spender will likely continue spending money and placing importance on experiences, even if this means that they need to switch to virtual options.
The Impulsive Spender will continue to prioritise convenience and value for money, especially in light of the expected global economic recession. They are highly likely to make online purchases from the brands with easy-to-use online interfaces and those who clearly outline price and free shipping.
Why segment consumers by type?
Grouping consumers solely by demographics.............................................................................................................
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