URBB registered a double-digit volume increase for premium and super-premium beers in the portfolio

The largest increases in volume were registered by the brands in the specialty range of URBB - Timeless Collection.

"The results of URBB in the last years are the consequence of a long-term strategy of the company, as well as of the very high standards after which we guide our activity. These results reaffirm that we are a mature company and that we respond to the needs of Romanian consumers with the highest quality products, with tradition in the beverage market, which covers a range of increasingly refined and diverse tastes, but also varied brand preferences, " said Kobi Dar, President of URBB.

For more information, please see the Romanian version of the article, here.