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URBB registered a double-digit volume increase for premium and super-premium beers in the portfolio

URBB registered a double-digit volume increase for premium and super-premium beers in the portfolio

United Romanian Breweries Bereprod (URBB) recorded a growth rate of 15% in volume of the entire portfolio of premium and super premium beers, between January and June 2019, compared to the same period of the previous year.

The largest increases in volume were registered by the brands in the specialty range of URBB - Timeless Collection.

"The results of URBB in the last years are the consequence of a long-term strategy of the company, as well as of the very high standards after which we guide our activity. These results reaffirm that we are a mature company and that we respond to the needs of Romanian consumers with the highest quality products, with tradition in the beverage market, which covers a range of increasingly refined and diverse tastes, but also varied brand preferences, " said Kobi Dar, President of URBB.

For more information, please see the Romanian version of the article, here.

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UNITED ROMANIAN BREWERIES BEREPROD SRL