The results show that the incidence among people aged over 15 years was 48.7% in 2012, a growth of 8.4% compared to 2010.
The percentage of women using Internet is growing faster than that the percentage of men. In 2012, approximately 50% of men and over 47% of women use the Internet. Number of men increased by 7.7% compared to 2010, while that of women by 9.3%.
Rural areas also show a good dynamic, with an important growth in 2012 versus 2010 - about 11% more people have turned to this communication channel last year, reaching 33% of the rural population. Regarding urban areas, 61% of citizens used the Internet in 2012, up to 6.7% compared to 2010. Highest internet penetration is in Bucharest, where 68% of people aged over 15 years accessed this environment.
Youngsters are heavy users of Internet. About 83% of people aged 15-24 years use it, 71% of those between 25 and 34 years and 62% of those between 35 and 44 years. It is interesting that the Internet usage increased the most among mature people, 35-44 years (up to 15%, compared to 2010). A significant increase of approximately 8% is registered for the age range 45-54 years.
When referring to education, the study shows that 89% of people with higher education and 52% of people with medium education are Internet users.
Traian Nastase, Online Project Manager GfK Romania: "The emergence of gadgets, the expansion of internet providers, the consumers who were previously reluctant to this communication medium that are now more open are just some factors that support accelerated growth of Internet usage. Internet users no longer represent a niche target and many companies rethink their business, building strategies to tackle the digital consumer. "
GfK Romania is a market research institute with the most complete research offer in online medium, providing online panel of respondents for quantitative studies with over 40,000 members, solutions for websites analysis, communication in social media analysis (webmining), online advertising analysis and cross media effects based on cookies, dedicated panels and research communities, qualitative research digital solutions.
The data presented are part of GfK Romania Omnibus study and were collected throughout 2010 and 2012, being nationally representative for those aged over 15 years, error margin + / - 0.7%.
GfK Romania
GfK Romania, founded in 1992, is an integral part of GfK Group. For 10 years now GfK Romania has been the number 1 market research institute in Romania. Its activities are structured into five segments: Custom Research - Ad Hoc qualitative and quantitative research for a wide range of industries (consumer goods, telecommunications and IT, finance, retail, tourism, automotive, industrial goods), Consumer Tracking – continuous research for consumer goods, Retail and Technology - continuous research for durable goods, Media - qualitative and quantitative research on the consumption of media products and Healthcare- qualitative and quantitative research in all medical fields.
Founded in 1934, as the first market research company in Germany, GfK Group has today more than 150 branches in 100 countries on five continents. GfK Group is one of the largest market research organizations in the world.
