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Focus: the motivation behind our decisions

17 Nov 2014

Publica publishing house and EY Romania are launching today a book entitled ‘Focus’, by Tory Higgins and Heidi Grant Halvorson, which explains the fundamental differences in the way we seek success

The book offers an explanation and a scientifically based instrument of analysis for the motivations of each one of us and is recommended to leaders and managers, marketing specialists, professors and parents. It is the result of over 20 years of research at the Motivation Science Center in the USA and is written as a practical guide structured around two main concepts: promotion focus and preventive focus.

For more information, please see the Romanian version of the article, here.