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Daca 2011 a fost anul in care agentiile locale de publicitate au trecut de festivalurile europene de creativitate, la nivel local, operatorii de pe piata au avut de a face cu regandirea bugetelor si cu scaderi de preturi din partea furnizorilor, precum si redefinirea strategiilor de catre agentiile de media. In acest sens, Festivalul de la Cannes 2011 a fost, practic, o afacere romaneasca reusita
Biroul local al BV McCann Erickson a castigat primele doua premii Grand Prix la "Cannes Lions Festival of Creativity 2011" - in Promo & Activare si Concursuri directe - pentru o campanie in care steagul romanesc de pe batonul de ciocolata ROM a fost inlocuit cu steagul american, generand reactii diverse in intreaga tara.
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