AI is moving from a supporting role to a system-level driver of FMCG innovation. As companies shift from high-volume launches to precision-led strategies, AI is enabling faster demand detection, more resilient formulation and new routes to visibility on the algorithmic shelf. This article explores how AI is redefining innovation advantage and why leading companies are embedding it as the engine of their innovation systems.
Half of FMCG companies already feel the impact of AI on innovation, and nearly 60% expect it to drive major change within the next five years.
This is not just a technology shift. AI is becoming a catalyst for next-generation innovation strategy, reshaping how..........
The article is the property of Euromonitor International, a market intelligence company, and you can find it here.
