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The EY study: 53% of the leaders of Romanian companies are present on the social networks, and most of them prefer the LinkedIN Platform

Only 19% of the members of the executive management of Romanian companies considers that the CEO's activity on the social networks is what defines "social brand".

The Romanians' perception on CEOs activity on the social networks is dominated by the presence of these leaders in online media. Thus, 64% of the respondents in the study "The Social CEO" conducted by EY Romania declares that "social" profile of a CEO is marked by what online media writes about it, 50% of respondents said that the CEO posts on the company web that he leads are representative and only 47% of respondents indicate postings on social networks that the ones which build "social" profile of the companies leaders.

 

For more information, please see the Romanian version of the article, here.

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ERNST & YOUNG SRL