In Romania, 4 out of 10 buyers are already digital consumers, compared to 6 out of 10 at a global level. On the other hand, in Romania, out of 10 digital consumers, only 6 get their information online, but buy from the store, 3 buy online after having also received their information from the store, and one of them is a digital hypertasker, meaning that he is mostly interested in the technical characteristics and the social and ethical attitude of the company producing the products/ services that he intends to purchase.
For more information, please see the Romanian version of the article, here.
