Innovative strategies are essential for these companies to survive and grow, says the EY annual survey - Pulse of the industry: medical technology report 2013.
Tthe new technology alone is not enough anymore to ensure compensation in the medical system. It must generate health improvements that can be proven and to be effective in terms of costs. The good news is that today, medical technology companies experience in a hitherto unprecedented rate, approaches and new ways to create and deliver value in a creative way", says Bogdan Tenu, Senior Manager EY Romania.
For more information, please read the Romanian version of the article, here, or download the attached report.
