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The online consumer - the first place in the retailers' strategies

Any business, whether online or offline, must continually innovate and be up to date with trends, and the use of data about customer behavior on the website is extremely important information.

The website of an online store is dedicated to the 3 most common types of visitors: those who will never buy, those determined to buy and those who need to be persuaded to buy. Regarding the trends in consumer behavior in the digital environment, it is defined by a series of key elements that should be identified and monitored constantly so as to find, according to them, the most appropriate strategies to address the visitor in order to convert.

 

For more information, please see the Romanian version of the article, here.