Five major tendencies will assert themselves in marketing and communication in 2016:
1. The integrated omni-channel experience
2. Content marketing
3. Social media marketing
4. Mobile marketing
5. Video marketing
1. The integrated omni-channel experience ? Omni-channel is well performed multi-channel
In Romania, 4 out of 10 buyers are already digital consumers, compared to 6 out of 10 at a global level. On the other hand, out of 10 digital consumers in Romania, 6 get their information exclusively from online, but buy from the store, while 3 buy online, after having received their information from both online and the store, as well.
For more information, please see the Romanian version of the article, here.