Corporate sustainability - A new way of doing business

Corporate sustainability - A new way of doing business

Article by Ph.D. Eng. Silviu Stoica, General Manager, Ramboll South-East Europe

Considering the common definition of sustainability as the ability to sustain in the long term, corporate sustainability goes beyond a mission statement. It gets at the core of an innovative business strategy, opening new ways of doing business, building relevance and competitive advantages while creating long-lasting value and trust.

Balancing short with long-term objectives and ensuring more resilient business models require accountability for the environmental and social resources preservation and valuation as well as transparency on how these purposeful commitments are being carried out beyond profit.

The challenge faced by companies and communities working to define and implement sustainability initiatives —driven by regulations, operational efficiencies, business continuity, consumer differentiation, customer expectation, employee aspirations, and stewardship commitments— is to align sustainability objectives with business goals.

So, sustainability becomes the ultimate transformation driver, irrespective of the vertical sector. Companies in all areas of commerce – from the extractive industry or agribusiness to manufacturing, retail, transportation, and services – seek innovative strategies to address sustainability in a business meaningful way.

But, how to create optimal value?  Ramboll's answer is by filtering issues and drivers to prioritize sustainability actions. Thus, the optimal value lies in addressing the full lifecycle of commerce, including operations, suppliers and the product lifecycle.

Yet, sustainability is different for each company depending on materiality, stakeholder objectives, and business imperatives. 

Therefore, it is important for companies to select the right consultant, with proven experience integrating policy and strategy consulting with broad and deep technical expertise, to accompany them in such a complex journey.

With its unique blend of technical, management consultancy and policy expertise, Ramboll helps clients across many verticals develop and refine sustainability strategies, management systems and specific tactics that optimize business value, enabling them to meet the commercial and societal sustainability objectives through:

• Business and sustainability analyses, audits, strategy and reporting

Stakeholder engagement

Management system facilitation

Conformity to varied standards and legal requirements

Communication strategies and support

• Integrated and optimized management of operations and processes related to: energy, water stewardship, waste, GHG inventories / carbon trading, climate risk identification and mitigation etc

Product innovation and safety: green chemistry and sustainable materials, lifecycle analysis, alternatives assessment, exposure and safety assessments, green assertions/ environmental claims, effective Go-to-market strategies, Customer communications

Integrated supplier portfolio optimization: risk analyses and mitigiation strategies, and network value optimization, from resource efficiency, climate or water vulnerability, to logistics redesign for energy impact.

Regarding the non-financial reporting obligation in Romania, the 2014/95/EU Directive provisions had been transposed into the national regulation by the Ministry of Finance Order no. 3456/01.11.2018. Thus, the companies with +500 employees have to integrate in the company’s annual statement, due by the 31st of March, the relevant information related to the environment, social, human rights, anti-corruption and anti-bribery practices carried out in the previous fiscal year.

Ramboll experts deploy deep knowledge, comprehensive methodology, and tools to help companies measure and communicate the economic, environmental, social and governance performance to understand the impact on sustainability issues, and effectively manage change while ensuring compliance to the regulations and various standards in place.

So, ultimately, from strategy to technology, and compliance to sustainability, business value and trust are driven by a holistic approach, a long-term vision, and the right partner for a sustainable change.

About Ramboll

Ramboll is a leading engineering, design and consultancy company founded in Denmark, in 1945. With 300 offices and more than 15,500 experts employed in 35 countries, Ramboll combines local experience with a global knowledgebase constantly striving to achieve inspiring and exacting solutions that make a genuine difference to our clients, the end-users, and society at large. Ramboll works across the following markets: Buildings, Transport, Planning & Urban Design, Water, Environment & Health, Energy, Management Consulting.

In Romania, Ramboll South-East Europe branch is present for more than 20 years, with 100 local employees and sound environmental and sustainability projects implemented in the private and public sectors.