According to Teamshare specialists, online stores have an advantage compared to offline that help them reduce the shopping cart abandonment rate. Thus, online retailers can implement custom remarketing strategies on a single client, with relatively low costs and without affecting the standard prices of the products.
However, during peak periods, such as Black Friday campaigns or on holidays, the cessation percentage is lower, especially for high traffic sites, which prepare these campaigns in time, according Teamshare.
For more information, please see the Romanian version of the article, here.
