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16 results (tag: lei)

Evading the comfort zone

There are many ways to spark innovation. Management experience has taught us to value…

The way from „IS” to „SHOULD”

Finding the best way to apply soft power and to make your company a…

Addressing a rational informed consumer

If I were to describe the consumer in 2 words, and I am referring…

X-Raying the Romanian coffee market

Nowadays, CAUTION is what Romanian consumers have in mind as far as their spending…