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Ericsson ConsumerLab: The voice of the consumer

A new study conducted by Ericsson ConsumerLab - "Young Professionals at work" - analyses how the youngest generation on the labor market, Generation Y or young generation born after the 80s, sees the current working environment

For the purpose of this report Ericsson ConsumerLab has conducted qualitative interviews with 64 22-29 year olds across San Francisco and Silicon Valley. Eight individual interviews were conducted with people in management positions responsible for younger employees, and four interviews with experts on the millennial generation.


Further to this, Ericsson ConsumerLab has carried out an online study of 1,945 respondents between the ages of 22-65. This sample represents online US knowledge workers. Of this group, 479 are classed as Super Millennials, as referred to in this report.

 

The report can be downloaded from here: http://www.ericsson.com/res/docs/2013/consumerlab/young-professionals-at-work.pdf

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