Citi launches CitiDirect BE tablet app for iPad

Citi’s Treasury and Trade Solutions (TTS) launches CitiDirect BE Tablet, a new app for iPad providing visibility into important transactional and financial information, supporting decision-making and business management for treasury and finance executives

Designed exclusively for CitiDirect BE users, CitiDirect BE Tablet provides flexibility and control to access critical information in just a few taps. CitiDirect BE Tablet is available for free from the App Store.


CitiDirect BE Tablet gives clients finger-tip access to mission-critical financial information allowing them to easily monitor and stay abreast of business developments, through a compelling iPad-optimized experience. Treasury and finance executives can use CitiDirect BE Tablet to check their company’s cash position and action on their payments activity. With a few taps, customers can drill down onto a map or a graph to see the resulting balances and then subsequently confirm the execution of the company’s financial strategy.


Sebastian Kucharek, Head of TTS at Citi Romania, said: “The world is changing, the operating environment is changing, clients' needs and expectations evolve and become more complex. Because this needs require a unique partnership, Citi Romania is committed to helping its corporate clients increase their productivity and efficiency, while providing greater visibility and control over financial flows. New technologies have created opportunities for Citi to serve its clients more efficiently and the recent implementation of CitiDirect BE Tablet is a strong proof of that”.


“It was important for us to offer a solution that is tailored for tablets, designed to fulfill the liquidity and payment needs of our clients. CitiDirect BE Tablet provides an interactive client experience while addressing the needs of our client base,” added Hubert JP Jolly, Head of Channel and Enterprise Services at Citi.
Developed by the TTS team, including the Citi Innovation Lab Dublin, the new service brings core functionality available on the CitiDirect BE platform directly to clients’ iPads. It provides a compelling user experience with visibility into information needed to make important decisions globally.


With CitiDirect BE Tablet, clients can:

  • Use features and discovery tools to customize data views to support strategic decision-making.
  • Translate data into global business intelligence with just a few taps.
  • View data globally, by region or country; and filter by currency, amount and country in chart or map views.
  • Authorize, release and repair payments anytime and everywhere.


CitiDirect BE Tablet is currently available in English and is live in 23 countries around
the world including Argentina, Australia, Brazil, Canada, China, Columbia, Dominican Republic, Ecuador, France, India, Indonesia, Kenya, Mexico, Netherlands, Nigeria, Peru, Poland, Puerto Rico, Romania, Spain, Tanzania, United States and the United Kingdom. CitiDirect BE Tablet will be updated with additional languages and rolled-out globally throughout the remainder of the year. It is expected to be available on AndroidTM devices early 2014 and additional platforms thereafter.