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Romanian entrepreneurs rely a lot on the trust of clients for business growth. What do they risk losing sight of?

Romanian entrepreneurs rely a lot on the trust of clients for business growth. What do they risk losing sight of?

Author: Mihai Anita, Partner and Audit Leader PwC Romania

There is a close correlation between trust and profitability, a fact confirmed by a PwC analysis that shows that consumer trust is one of the main determinants of performance variation, as well as by the recurring survey on family businesses that concludes that trust is a vital competitive advantage.

For more information, please see the Romanian version of the article, here.

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PRICEWATERHOUSECOOPERS SERVICII SRL