The highest click rate is recorded for Rich Media banners and users from Poland are the ones who most frequently click on ads.
In most of the countries analyzed , over 80 % of the online treads are standard banners . On the other hand , Rich Me-dia banners are becoming increasingly popular and , depending on the country ,we can find multimedia content in various proportions. For example only 10% of the campaigns from Estonia and Slovenia have rich media banners, while 42% of campaigns conducted in Croatia and the Czech Republic are using multimedia content .
For more information, please see the Romanian version of the article, here.
