1 result (tag: brand loyalty)

Venus and Mars in the Romanian online trading

Technology and the internet have generated changes in the purchasing behavior of the consumer…


1 result (tag: brand loyalty)

X-Raying the Romanian coffee market

Nowadays, CAUTION is what Romanian consumers have in mind as far as their spending…


3 results (tag: brand loyalty)

Three quarters of Romanians renovate their homes themselves

The results of the GfK Romania study on the buying behavior on the washable…

Who buys more, women or men? If a traditional shopping championship is held, the…

Digitalization - Trend or tsunami in marketing and sales?

In Romania, 41% of consumers are already digital consumers.