30 results (tag: Gfk)

Europeans have about EUR 773 less in 2020 due to COVID-19

The GfK Purchasing Power study for Romania and Europe 2020 is available now

Evolution of Sales of Technical Consumer Goods (TGC) in Romania, in the context of the Covid-19 Crisis, April - June 2020

In the context of the Covid-19 Crisis, the global IT sectors, Office Equipment and…

GfK study: Electro-IT market increases by over 3% in Q3 2019 Large and small appliances, sectors with double-digit growth

GfK TEMAX results for Romania, January - September 2019 and Q3 2019

The purchasing power of Europeans is 14,739 euros per person in 2019, while of Romanians is 5,881 euros

Romania ranks thirty-two in the European classification, with an average purchasing power…

Online reviews, more and more important in the decision to buy appliances

Results of the GfK FutureBuy study on the influence of technology on purchasing behavior


2 results (tag: Gfk)

Increasing purchasing power and growing appetite for spending and consumption within the next 3-5 years

The majority of us are eager to pay for emotions and memories when buying…

Addressing a rational informed consumer

If I were to describe the consumer in 2 words, and I am referring…


20 results (tag: Gfk)

Three quarters of Romanians renovate their homes themselves

The results of the GfK Romania study on the buying behavior on the washable…

Global sales of smartphones have reached $ 522 billion in 2018

With a market share of 44%, smartphones, mobile phones and wearables are still the…

2 out of 10 private insurance holders have a friendly relationship with the insurance company

What type of relationships do we have with brands? Are we complete strangers, casual…

Romanians hold twice more credits than savings

GfK study results analyzing the banking and security markets in Central and Eastern Europe…

GfK measures the power of laughter

Viacom International Media Networks (VIMN), a division of Viacom Inc., has released findings…


1 result (tag: Gfk)


- Opinion pool, in-depth interviews, focus group; - Advertising and communication research, brand performance;…