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The challenge of generation Y

They were born between 1981 and 2000. They have an entirely different perspective on the world and on life compared to the previous generations – ‘baby boomers’ (1946-1964) and generation X (1965-1980).

The latest technology does not raise any difficulties for them, but they need constant feedback for their personal development. They cherish their free time and personal life, but they build more carrier options in parallel because they are interested in very diverse fields that require them to be creative. What makes generation Y special? Which are its defining characteristics?

 

For more information, please see the Romanian version of the article, here.
 

Authors

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ERNST & YOUNG SRL