The program benefits from the support of the Ministry of Agriculture and Rural Development and aims at encouraging the consumption of Romanian products through the conclusion of strategic partnerships with Romanian producers. The program includes domestic producers covering diverse product categories: fish, meat, meat products, dairies, cheese, vegetables and fruits, bread, wines, as well as cans. The main requirement for program participation is the observance of the quality standards set by METRO Romania, as well as the use of processes that ensure product traceability.
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