GfK Romania: Sales of mobile phones advance 12.3 pct in Q3 2012

Romania's market for mobile phones, smart phones included, reached 53 million euros in the third quarter of 2012, up 12.3 percent from the same period of the year before, according to the findings of the latest GfK Temax study.

The segment of smartphones generated a rise in the value of the local telecom market, with a significant rise in the number of Windows phones sales.

Mobile phones were still dominant in terms of value sales in the local telecom market in the third quarter of 2012 as well.

On the segment of electronics, Q3 sales witnessed yet another good quarter, with a 3.5-percent increase in the market, to 60 million euros.

Out of the total, 50 million euros were generated by the sales of flatscreen television sets. Medium-sized flatscreen sets (32 inches in diagonal) still made up almost half of the sales of LCD displays, although the growth pace on this segment was slower than for television sets with a higher diagonal.

As far as the IT market is concerned, it continued on a falling trend in the third quarter of 2012 compared with same quarter of the year before, at just 96 million euros, which is 1.1 percent below the Q3 2011 value.

The category of products having recorded the most drastic fall was PC monitors. They were followed by desktops and web cameras.

Laptop sales were still below the value of Q3 2011, but important rises were recorded inI the sales of accessories, such as mice and keyboards, while the sales of tablets continued to advance.

GfK Temax is GfK Retail and Technology's technology market index drawn up from the monitoring of durables markets. The findings are based on studies conducted by the GfK retail panel, which collects data from more than 390,000 retail outlets from around the world.