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Fika18's success story continues: steady investment in brand and portfolio development has brought record sales

Fika18's success story continues: steady investment in brand and portfolio development has brought record sales

Although it is a niche business, it has the potential to grow exponentially and can become a leader in this segment

The year 2021 ended for the Fika18 brand with a record turnover of 200,000 euros, given that the previous year it did not exceed 35,000 euros. The spectacular evolution had as premises the constant investments in the concept store located on Calea Victoriei 101, the modernization and development of the laboratory and the innovation at product level, found in the launches of new products.

".........The specialization in the niche of croissants and the impeccable quality of the products are the coordinates that underlie the successful development of this business."

For more information, please see the Romanian version of the article, here.