DENT ESTET introduces Smart Choice dental subscriptions in partnership with MedLife

DENT ESTET introduces Smart Choice dental subscriptions in partnership with MedLife

A subscriber can save up to 10,000 RON annually on dental prevention

• DENT ESTET Smart Choice subscription plans target adults, children, teenagers and are available on www.dentestet.ro and www.medlife.ro;

• They provide patients affordable access to integrated oral care services and a team of experts in all dental specialties;

• Additionally, the new DENT ESTET subscriptions offer discounts on various medical services within the MedLife medical network;

• Dental service subscriptions are an efficient tool for preventing dental issues and a convenient way to save money;

• Compared to non-subscribers, subscribers access dentists' services up to twice as often and can save tens of thousands of RON annually.

DENT ESTET, part of the MedLife Group and leader in dental innovation in Romania, is launching new dental subscriptions through its partnership with MedLife. These individual and corporate Smart Choice subscriptions grant patients easy access to comprehensive oral care services and a team of experts in all dental specialties.

Available on www.dentestet.ro and www.medlife.ro, Smart Choice subscriptions are tailored to adults, children, and teenagers. They provide access to personalized dental solutions, cutting-edge technologies, and medical expertise, facilitating early detection of dental issues, and oral health maintenance through integrated treatment plans. Depending on the purchased subscription, patients benefit from discounts within the MedLife clinic network.

Subscribers can access a variety of dental services across all branches of dentistry: Implantology, Dental Surgery, Advanced Aesthetic Dentistry, Dental Prosthodontics, Orthodontics, Microscopic Endodontics, Periodontics, Laser Dentistry, Pediatric Dentistry, Radiology and Dental Imaging.

The new Smart Choice Individual and Smart Choice Corporate solutions include specialized consultations, prevention plans, discounts on prophylaxis and dental imaging, and urgent care services. Individual subscriptions are progressively designed to meet prevention needs, alleviate patients from the financial burden of complex treatment plans, and promote regular maintenance services for long-term results. Corporate subscriptions are customized to meet company needs and are available to employees and their families.

"With the newly launched subscriptions, we ensure access to the latest innovations in dental medicine for every patient, whether it's a routine preventive check-up or complex treatments requiring the highest level of expertise. In a context where approximately two-thirds of companies provide employees access to private medical services, and nearly 40% of employees find them useful, according to a market study conducted by EY in 2023, dental subscriptions are a highly appreciated benefit for both employees and their families, as well as employers", stated Cristian Taban, Executive Director of DENT ESTET.

"Almost three decades of experience in the Romanian private healthcare services market confirm that medical subscriptions are one of the most effective preventive tools and a significant health investment. Last year, we recorded around 3.7 million accesses to medical services based on subscriptions. This translates not only into a relief for public hospitals but, more importantly, into hundreds of thousands or even millions of lives saved. Furthermore, over time, subscriptions have proven to be an efficient way to save money, offering even more advantages to the patient. These beliefs have strengthened our conviction that such a product could be extremely useful in the dental services market. Together with our partners at DENT ESTET, we aim to bring even more added value to both the business segment (large companies, SMEs, or start-ups) and individuals. The new products are available for both legal entities and individuals", noted Mirela Dogaru, Sales Director of the MedLife Group.

As a symbol of dental innovation in Romania for over 24 years, with 18 clinics in 9 major cities nationwide, a team of 185 highly specialized dentists, and 7 centers of excellence, DENT ESTET stands out through continuous pioneering of trends and innovations in dental medicine. Over the years, they have attracted the finest specialists and have consistently invested in advanced digital technologies. Additionally, the group owns DENT ESTET 4 KIDS, the first Pediatric Dentistry Clinic in Romania and Eastern Europe, as well as DENT ESTET 4 TEENS, the first and only clinic in Romania dedicated exclusively to adolescents.


DENT ESTET, part of the MedLife Group, was founded in 1999 and is a leader in democratizing dental innovation in Romania. The group introduced concepts in Romania such as multidisciplinarity, advanced digital dentistry, the first digital dental laboratory - Aspen, and developed seven Divisions of Excellence: DE Implant Division, Aesthetic Division, Ortho DE Digital Team, DE Laser Division, DE Periodontics Team, DE Endodontics Team, and DE Prevention & Prophylaxis Division.

In Eastern Europe, DENT ESTET was the first to open dental clinics exclusively for children and adolescents, with DENT ESTET 4KIDS (2008) and ESTET 4 TEENS (2012).

The group's priority is to provide access to excellence in advanced dentistry and respond to the oral health needs of the entire family. Currently, the group operates 18 clinics located in nine cities in the country: Bucharest, Timișoara, Sibiu, Brașov, Ploiești, Oradea, Cluj-Napoca, Craiova, and Arad.

About MedLife

The MedLife Medical System started almost three decades ago and has become the largest private healthcare service provider in Romania.

MedLife operates the most extensive network of clinics, one of the major medical laboratory networks, general and specialized hospitals, and has the largest corporate client base for Health Prevention Packages in the country.

MedLife Group has a successful history in terms of both organic growth and growth through acquisitions. Their strong and experienced management team has been able to create and manage these growth opportunities, gaining valuable knowledge and experience to enable them to continue expanding successfully.

A traditional Romanian company, MedLife is listed on the Bucharest Stock Exchange (BVB) and serves as a model for local listings in the domestic capital market. It has opened new horizons and, through its corporate governance practices, has inspired other local companies to follow this path and contribute to the development of the Romanian capital and economy. Shares issued by MedLife SA are traded on the regulated market of the Bucharest Stock Exchange (BVB), Premium Category, under the trading symbol "M."

Currently, the MedLife network continues to invest in community-focused projects in technology and infrastructure. They create jobs and develop an ecosystem that contributes to the development and maintenance of a healthy Romania.