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BILLA’s brand, ‘Bun, din Romania’ (‘Good, from Romania!’) was launched in BILLA supermarkets across the country in 2014, with the introduction of vegetables and fruits from regions such as Prahova, Buzau or Tara Fagarasului.
In 2015, the company continued the expansion of the brand by introducing meat and dairy products from areas in Romania renowned and appreciated for the traditional recipes and means of production. Thus, the meat products come from producers from Bistrita Nasaud, Buzau and Iasi, and the dairy products from producers in Sibiu, Arad, Botosani or Maramures.
For more information, please see the Romanian version of the article, here.
