GRENKE solutions give you the freedom you need to develop and implement your creative ideas
Q: One year ago you launched a new brand profile called “Fast. Forward. Finance.” How did you deliver on this promise in 2021?
Liviu Banulescu: Year 2021 came with many challenges. Yet, despite all the downsides, GRENKE remained a reliable partner for its collaborators and customers. We bet on speediness in terms of document processing, by digitalizing all possible processes. We eliminated paperwork and cut down the waiting time for a reply as best as we could. This enabled us to move forward successfully. And we did. We stood by our customers and partners, regardless of the context, providing solutions suitable to the needs of each business. From renting the necessary equipment for the smooth running of their business, to the sale in instalments of software products..
Q: Why should entrepreneurs that need financing solutions choose Grenke?
Liviu Banulescu: Without taking into account GRENKE’s history of 40 years as a group and its presence in 33 countries, in Romania Grenke has been a symbol of flexibility and dedicated people, since 2007. We are recognized for taking a personal approach on each business, for moving fast and seeking the right solutions in any occurred situation. Bureaucracy and a long times for reply are never part of our relationship with our customers. Instead, we provide 0% down payment, one-page contract and electronic signature for signing our contracts. In a nutshell, GRENKE means Easy, Fast and Personal.
Q: Many companies are adopting a “hybrid work” paradigm moving forward, not only due to the current evolution of the COVID-19 pandemic but also since employees prefer this new paradigm. How can Grenke help companies moving forward with this new paradigm?
Liviu Banulescu: GRENKE rents a wide variety of equipment: from IT&C, cleaning, healthcare, to industrial equipment for large-scale facilities. In other words, we provide equipment required in an office up to equipment used in a plant. Working from home also entails comfort and technology. If we want our employees to be productive, we should surely provide them with a smartphone, a Notebook or a PC. Perhaps even a wider screen, a more comfortable chair or an adjustable desk can make a difference. We have an array of items beyond anyone’s imagination, suitable for those who work from home. From entering the building (access control equipment, video camera, anti-burglary system etc.), to kitchenets (espresso machine, furniture, kitchen appliances) and to the space itself, including a meeting room and a server room. We are certainly able to rent the equipment necessary for a business to successfully carry out its activity further on.
Q: 2021 did not bring the end of the pandemic, as many expected. How did Grenke approach this year’s challenges?
Liviu Banulescu: 2021 has been and continues to be a year marked by ups and downs, still, we managed to achieve our goals. We focused on maintaining and developing our relationship with our partners and customers. We tried to find the right solutions for them, undeterred by distance and online meetings. We continue to work in a hybrid system, and, as always, we put our stakes on the quality of a work well done, professionalism and direct and efficient interaction. We encouraged businesses to grow by providing custom-made rental solutions and we constantly adapted to the market needs. We exceeded our limits in terms of remote efficiency and always encouraged our team to maintain a balance between the job and the private life. In doing so, we emerged victorious at the end of this race too.
Q: Sustainability is on everyone’s lips these days, what does Grenke to improve sustainability within the organization’s day to day activities?
Liviu Banulescu: Firstly, it is all about the people of the team. This is our starting point. Despite working in a hybrid system, we make all efforts to be as connected as possible with each other, to feel part of a team and support each other. We encourage openness and closeness. At group level, we had a week dedicated to all employees, called the Wellbeing Week, during which we participated in courses, speeches and exercises, all online and useful, to nurture the body and the soul. We addressed topics such as Smiling Mind, Positive Psychology, Meditation, Nutrition, Yoga, as well as many others to help us feel more relaxed, productive and reconciled with the current context in which we live. Also, with sustainability being closely linked to technology, we continued the digitalization of our current processes and upgrading of our apps. We adapted our contract form, to a one-page form and enabled electronic signature for it. We have created a special app for partners, where they can draft and send offers to customers, and an app for our customers where they can view and manage contracts and invoices associated to Grenke.
Q: You are very active in B2B sector. How do you see the Romanian market evolution in 2022?
Liviu Banulescu: GRENKE only addresses to legal entities, in all forms of organization, and therefore we channel our undivided attention onto them. Although we cannot have an overview of what 2022 will bring, it will certainly entail the constant digitalization of our processes and cutting the red tape. We will most likely continue to work in a hybrid system, at least in the first part of the year, which will improve people’s ability to adapt and to rapidly respond to unpredictable situations. Companies will be more efficient, will increasingly focus on investing in equipment that will considerably enhance productivity and provide comfort and safety. We all want to grow and develop, some at a faster pace, others slower, but the economy does not stop, and companies will make better decision in terms of cost savings, to remain in the game. We will continue to stand by our customers and to support each other.
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