GREY WORLDWIDE ROMANIA SRL

Marketing and Communication Strategic Planing: - Identification of marketing strategy and objectives. - Identification of communication strategy and objectives. Market analysis. - Market trends and segments analysis. - Identification of key players and main competitors and analysis of their products and brands from a communication perspective. - In-deph analysis of the brand. - Defining the positioning. - Identification of the product's competitive advantage. - Elaboration of a unique strategic promise of the brand. - Elaboration of the communication platform and the subsequent strategic documents. - Shaping the identity of the brand. Creative: - Original creation as well as adaptation of concepts, campaign ideas, logos, visual identity manuals, slogans, packaging, messages and visuals for print ads, TV and radio commercials, other traditional and non-traditional media, web site design, etc. Production: - Preparation and monitoring of printing on various supports as well as of audio/video productions, by external suppliers selected on a pitch basis. Media: - Monitoring the curent campaign. - Monitoring, advertising campaign of the competitors (TV and Press). - AGB data research: Electronic measurement of TV audience of short time intervals (1 minute). - The possibility of more accurate studying of viewers behavor and measuring the audience of advertising breks. Research: - Establishing of objectives and planning of research activities (identification of market trends, consumer profiles, lifestyles, testing of concepts and other creative materials, etc.), as well as monitoring of specialised market research companies selected on a pitch basis. Events and Promotions: - Original creation or adaptation, planning and implementation of concepts, scenarios, games, contests, raffles, priye draws, parties, launches, opening galas, etc. PR: - Identification of PR objectives and strategy as well as the implementation of specific activities (placement of news in major media, press, conferences, etc.). Direct Marketing: - Identification of objects and recommandation of best strategy, conception and creation of all campaign materials, implementation. Interactive Media: - Web site design, Internet advertising, etc. Strategic Media planning - key elements: - defining brand/variant target audience; - setting targets in terms of effective frequency and coverage; - optimiying the phasing of media expenditure over time and across variants and brands; - determining a time length strategy; - choosing media; - achiveing communication objectives by the synergetic use of creative and media; - achiveing cost effectiveness within the budget constrains; - advanced software for optimizing channel and daypart mix. Implementation: The process of translating the Strategic Media Plan into detailed implementation plan, which can actually be bought. It will therefore include details of: TV channels, dayparts. Media buying/execution Key elements: - booking and buying advertising time/space; - inserting the spots/layouts conforming with the approved media plan. Media monitoring Key elements: - monitoring the curent campaign. - monitoring, advertising campaign of the competitors (TV and Press). - AGB data research: Electronic measurement of TV audience of short time intervals (1 minute). - the possibility of more accurate studying of viewers behavor and measuring the audience of advertising breks. Post evaluation Key elements: - evaluating the efficiency of owned campaign compared to the ones of the competitors (with legitimate figures); - GRP/Spending & SOS comparison: per TV station, per month on each TV station, total TV, per month on total TV.