THE BIG PICTURE
Every year, Euromonitor International identifies emerging and fast-moving trends that are expected to gain traction in the year ahead. These trends provide insight into changing consumer values, exploring how consumer behaviour is shifting and causing disruption for businesses globally. Each of the 10 trends in this report follows the same format:
•Overview and defining characteristics
•Consumer behaviour and motivation
•Business environment and impact
•Outlook and strategic recommendations
The world changed for good, and bad, in 2020. The Coronavirus (COVID-19) pandemic affected us all, and we acclimatised. Emerging habits accelerated, and how we now behave, spend and consume will never be the same. In 2021, we are adjusting our actions, which can differ amongst consumers and sometimes conflict.
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