In 2014, companies need to spend more time understanding the needs of their clients and developing competitive products and services for a market in which the decision to buy begins long before the contract with the seller. In this context, it’s not surprising that most employees tightly connect productivity, adapting to the real needs of the market and the mobility enabled by modern IT technologies.
It’s a vision that Vel Pitar’s management, one of the biggest groups active on the grist and panification market, shares without hesitation. In 2013, the company invested in a mobile platform based by Microsoft Dynamics CRM and Windows 8, with clear objectives of increasing the productivity of its employees and improving the relationship with its clients, namely millions of Romanian who buy 100,000 tons of Vel Pitar products every year.
For more information, please see the Romanian version of the article, here.
