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Top 10 global consumer trends 2021

Top 10 global consumer trends 2021

By Gina Westbrook and Alison Angus

THE BIG PICTURE

Every year, Euromonitor International identifies emerging  and fast-moving trends that are expected to gain traction in  the year ahead. These trends provide insight into changing consumer values, exploring how consumer behaviour is  shifting and causing disruption for businesses globally.  Each of the 10 trends in this report follows the same format:

•Overview and defining characteristics

•Consumer behaviour and motivation

•Business environment and impact

•Outlook and strategic recommendations

The world changed for good, and bad, in 2020. The Coronavirus (COVID-19) pandemic affected us all, and we acclimatised. Emerging habits accelerated, and how we now behave, spend and consume will never be the same. In 2021, we are adjusting our actions, which can differ amongst consumers and sometimes conflict.

The article is property of Euromonitor International, a market research provider, and can be read in full at: https://go.euromonitor.com/rs/805-KOK-719/images/wpGCT21EN-v0.8.pdf?mkt_tok=eyJpIjoiTmpNeVlXVTRNakptTkRneCIsInQiOiJjb2w5bURFbEVlVTNLaUo5Z2dMOTFySEN6WVd2cHhHOWorODBDRXRnZHMyd1RkVnFCVjd0M1wvM29wXC94em9DVmNsMXM0ZGtxNnFRTVhyMWFRcjE0N2ZcL0V5cUJuVVVTUTRjY0I1S1k4NWZjODRyYXgwdTZ1OUpUOEl2N3FlajljdCJ9

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EUROMONITOR INTERNATIONAL