The phrase above was used for the first time in advertising campaigns in the 1930s and became the official BMW slogan 55 years ago in 1965. Very rarely an expression so concentrated reflects the spirit of a company so clearly and remains unchanged. over the decades. The connection is all the more fascinating, as precisely "joy" / "pleasure" is the main word that describes a German technology company. This is the story of how BMW and "Freude am Fahren" evolved together.
For more information, please see the Romanian version of the article, here.