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Copyright © Ruxandra Tarlescu - PricewaterhouseCoopers

Consumers give up a brand more easily than before the pandemic after just one negative experience. Human interaction remains important for loyalty

PRICEWATERHOUSECOOPERS SERVICII SRL

29 Jul 2022

Author: Ruxandra Tarlescu, PwC Romania Partner

The volatility of consumer behavior and demand is at a record level, as a result of rising inflation, economic uncertainties and the changes brought about by the pandemic. The relationship between brands and consumers has fundamentally changed and as expectations grow, the experience offered becomes very important for maintaining loyalty.

For more information, please see the Romanian version of the article, here.

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PRICEWATERHOUSECOOPERS SERVICII SRL

Consultanta pentru afaceri si management.

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Tags : Human interaction , volatility of consumer behavior , demand

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