ArticlesGun Media online marketing agency, 10% evolution in 2024
ArticlesTech industry looks to turn the promise of AI into reality in 2025
ArticlesPwC Talks: What are the areas targeted by ITM controls in 2025? What companies need to know
InterviewsRevolutionizing urban development: exploring Veolia Romania’s GeoExchange innovation
InterviewsHOW CAN WE MAXIMIZE OUR HEALTH?
InterviewsTHE NEW ROMBAT IDENTITY - GOING FURTHER - BUILT ON TRADITION, INSPIRING THE FUTURE
InterviewsSWISS PRECISION SHAPES THE ENERGY MARKET IN ROMANIA
NewsGenesis Property appoints Flavia Schoech as Chief Operating Officer
NewsSchneider Electric Romania appoints Romanita Neacsu as CEEI Senior Legal Counsel
NewsRENAULT REVEALS THE INTERIOR OF THE TWINGO E-TECH ELECTRIC CONCEPT
NewsHONDA IS THE BRAND NO. 1 ON THE MOTORCYCLE MARKET IN ROMANIA ALSO IN 2024
NewsEY Romania advised Kingfisher on the divestment of Brico Depot Romania to Altex
Author: Ruxandra Tarlescu, PwC Romania Partner
The volatility of consumer behavior and demand is at a record level, as a result of rising inflation, economic uncertainties and the changes brought about by the pandemic. The relationship between brands and consumers has fundamentally changed and as expectations grow, the experience offered becomes very important for maintaining loyalty.
