Companies that refuse to adopt a client-focused business model and maintain their traditional organisational structures, continuing to make investments in technology without a holistic vision, listening to the internal experts rather than to the clients, will not be able to develop and capitalize on their competitive advantage, according to the new global EY report, Competition, coexistence or symbiosis? The DNA of C-suite sales and marketing leaders.
The report, based on a qualitative study conducted among 700 marketing and sales leaders and over 120 top managers, as well as on over 20 in-depth interviews, shows that only 58% of marketing managers (Chief Marketing Officers – CMO) and 68% of sales managers (Chief Sales Officers – CSO) consider that they add value to the company by using the clients’ feedback in order to develop their business.
For more information, please see the Romanian version of the article, here or access www.ey.com/dna-csmo.
