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One-third of Romanian Internet users have used their savings for Black Friday purchases
The number of Romanians who choose to shop on Black Friday is increasing, with a conversion rate from intent to purchase online 22% higher, compared to 2017, shows a study done by Starcom in partnership with the research agency, Kantar TNS. In terms of satisfaction, seven out of ten Romanians said they were satisfied with Black Friday 2019.
For more information, please see the Romanian version of the article, here.
