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2020 Industry Insights

2020 Industry Insights

By Lisa Holmes

Even before the Coronavirus (COVID-19) pandemic upended business priorities, companies faced a challenging landscape of new technology, digital innovations and shifting consumer expectations and values. Companies are now forced to adapt their strategies to address the short-term urgency of surviving the pandemic, while at the same time continuing with longer-term investments and strategies to create value in a constantly-evolving environment.

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Understanding the trends that professionals are seeing day-to-day and their predictions for the future of their industry helps pinpoint broader business and consumer patterns across multiple industries. With this in mind, Euromonitor International launched the Voice of the Industry series, which surveys professionals on what trends and innovations they are seeing across 12 key industries. Each industry has a Voice of the Industry survey, fielded annually on a rotating basis throughout the year. Working closely with in-house industry experts and analysts, these surveys cover a wide array of topics and key trends. Typical sample sizes of professionals in each industry range from 250 to 1,000+.

In April 2020, Euromonitor International fielded................................................................................................................

 

The article is property of Euromonitor International, a market research provider, and can be read in full at: https://go.euromonitor.com/white-paper-consumers-2020-digital-consumer-survey-key-insights.html

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EUROMONITOR INTERNATIONAL